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Valid Google-Ads-Video Exam Objectives & Google-Ads-Video Valid Examcollection

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Google Ads Video Professional Assessment Exam Sample Questions (Q44-Q49):

NEW QUESTION # 44
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?

A. Because online video lets consumers quickly compare similar businesses at once.
B. Because consumers use online video for information gathering before making a purchase.
C. Because consumers use online video to seek out the best deals on specific products and services.
D. Because online video lets consumers browse large product and service inventories they may want to purchase form.

Answer: B

Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.

NEW QUESTION # 45
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom.
They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using
"Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?

A. 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.
B. 'Campaign total,' because Google Ads will spend their total budget faster than daily will.
C. 'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
D. 'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

Answer: A

Explanation:
B: 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will:Using a daily budget allows Google Ads to spend your budget more aggressively each day, maximizing impressions within the limited timeframe.
A campaign total budget will try to distribute the budget evenly, which is not ideal for a short, high-impact campaign.

NEW QUESTION # 46
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

A. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
B. Explain the company's background during the first half of their video.
C. Address the viewer's desire for food in the first five to 10 seconds of the video.
D. Use ''Sign up to our newsletter' as the primary call to action.

Answer: C

NEW QUESTION # 47
You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?

A. You should compare video ad interactions against the timing of completed sales.
B. You should ask store visitors where they heard about your company.
C. You should extend the conversion window to be longer.
D. You should send a survey to existing customers asking about their checkout experience.

Answer: C

Explanation:
B: You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.
This is crucial for products with longer purchase cycles.
The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.

NEW QUESTION # 48
A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

A. Max CPV is often less than actual CPV because it's a reserve buy.
B. Max CPV is often less than actual CPV because it's auction bidding.
C. Actual CPV is often less than max CPV because it's a reserve buy.
D. Actual CPV is often less than max CPV because it's auction bidding.

Answer: D

Explanation:
B: Actual CPV is often less than max CPV because it's auction bidding:In a CPV bidding auction, you set the maximum amount you're willing to pay for a view (max CPV).
The actual CPV you pay is determined by the auction, and you'll often pay less than your max CPV to win the auction.
Auctions are dynamic, and the price you pay depends on the competition.
Reserve buys are not used for CPV bidding.

NEW QUESTION # 49
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